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Social Media TikTok

TikTok’s Cash Incentives: A Desperate Attempt to Boost User Growth?

TikTok has been a dominant force in social media, captivating audiences with its short-form video content. However, recent developments suggest that the platform may be struggling to maintain its rapid growth. With reports of user numbers plateauing, TikTok has turned to cash incentives as a strategy to attract new users, especially in competitive markets like […]

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Social Media TikTok

Why Gen Z is Embracing Underconsumption Core on TikTok

On TikTok, where product recommendations and shopping hauls often dominate feeds, a new trend is emerging that’s all about consuming less, not more. Known as “Underconsumption Core,” this viral movement encourages mindful consumption, urging people to buy with intention rather than impulse. It’s a sharp contrast to the usual content that promotes endless purchasing, with […]

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Social Media TikTok

From TikTok Shop to Startup Success: Can Small Businesses Scale Beyond the App?

TikTok has quickly become more than just a platform for short-form videos—it’s now a powerhouse for small businesses. With the introduction of TikTok Shop, entrepreneurs have found a new avenue to reach a vast, engaged audience. But can these small businesses scale beyond the app and grow into sustainable startups? The success stories emerging from […]